WHY KWAICORE?

                  

     Kwaito                   

     and...

  Hardcore Punk                  

   KWAICORE?

     Musicians have become so comfortable settling within the confines of musical genre, that very few have bothered to challenge these confines in order to explore the possibility of producing something greater than what's been done.

       On the other side of the fence we have a nation of aspiring musicians. People who struggle to make a breakthrough in this unrelenting industry, because they try to perfect what already exists instead of taking the initiative to create a new sound. Something innovative, something eccentric, something unorthodox, and perhaps even a little controversial. A sound that transforms with time, just as technology has developed with the touchscreen, or like communication has progressed through social media. In that very way, so should music evolve in order to maintain the interest of future generations. 

Inspiration for Kwaicore:
M Jackson, The Moonwalk.

      In many ways Kwaicore is an attempt at exactly that... innovation. It is the simple dare to mesh two unspeakable worlds
 just because we can. From the
traditional whistles or fluit of 
'Amapantsula' in Kwaito,
to the insanely boisterous vibes of an electric guitar in Hardcore Punk. Sure, it sounds like a crazy idea, but so was walking on the moon- until Neil Armstrong became the first person to do it... and those who couldn't, became legendary stars who created signature dance moves in that regard.

       Essentially, this is what music producer, Thembelani Gumede aka "Goomza", currently aims to achieve through his contribution to music. With a bit of guidance and grooming from his mentor DJ Otis Fraser aka "The Flow", Goomza managed to get his music playlisted on up to 18 community radio stations throughout South Africa.  His album, Mntaneskolo, is predominantly Kwaito, offering his fans the occasional fix of Hip Hop through collaborations with other young and rising artists. These include the likes of Blak Suga and Ifani but to name a few. 

http://t.co/pe655DiT90

When asked to consider producing something a little more Kwaicore, Goomza along with some members from his crew, decided to take up the challenge and make an attempt at whipping up a li'l somethin' somethin' for us to chew and spit out... OR preferably, something in which we can all hopelessly indulge!

Feel free to join The Kwaicore Revolution as we document more on Kwaicore and Goomza for the next 4 weeks, when South African music finally takes a massive leap into the unknown!

KWAIT A STRETCH?

KWAICORE! KWAICORE! KWAICORE!

So how much really, can one say it would take for any random person (or people) to develop an idea, and transform it into something of commercial substance? While some may argue that education is an economic imperative, others go onto insist that all it really takes is vision and the drive to execute that vision. The latter, being an approach that many musicians dare to take on! Musicians like Thembelani Gumede aka Goomza. Noted, Kwaicore is somehwat of a daring move but as a producer, it's one of many small steps that could prove to be surprisingly lucrative for Goomza's business in the long run. A catalyst if you will. After all, Tudor Bismark did say that "being a millionaire is very easy if you do small things consistently!"

At the moment, we're currently trying to exploit the hell out of FREE publicity (because we're Black and it's what we do *shrugs*), but at the same time it would be really interesting to see how far ambition and drive can REALLY take you. Well... in two weeks. As an optimist I'd like to believe a lot of good could actually come from Kwaicore if we take it seriously. So good, in fact, that Kwaicore could become something of a much needed revamp for the music industry as some have said. Not only that but, I'm sure we've all noticed the rapid decline of Kwaito broadcasts on radio and television, yes? My thoughts? Well Kwaito was initially created to serve the interests of Black people. Indian people don't listen to it. White people don't listen to it. Coloured people don't listen to it, and I'm pretty certain neither do Asians and "Others". Even Black people have become too westernized for Kwaito! Essentially, it really has no audience.

On the other hand Hardcore Punk is no Hip Hop either, but say it was slightly more profitable a music genre than Kwaito, could it then be argued that Kwaito is the washed-up musician whose career Hardcore Punk could probably revive? In turn, imagine how many Black people would then take note of Hardcore Punk... and possibly even like it... converting what's left of Kwaito's audience, as well as that of Hardcore Punk, into an even bigger, more receptive audience. Kwait a stretch? I think not! If anything, I think this could turn out to be the start of a very mutually beneficial relationship... and if you'd like to bare witness to baby Kwaicore's first steps, look out for my post this coming week because...

THE REVOLUTION WILL BE TELEVISED!!